Top 5 Fashion Games on Unified Platform in the UK, Q3 2025

In the third quarter of 2025, the top fashion games in the United Kingdom showcased varying performance trends on the unified platform, combining data from both iOS and Android devices. Here's a closer look at how these apps fared.

Project Makeover by Magic Tavern, Inc. ended the quarter with a notable peak in weekly revenue at approximately $141K in the last week of September. Downloads fluctuated, starting at about 4.8K and experiencing a decline towards the end of the quarter, while active users hovered around 55K to 68K, showing a slight downward trend.

Glow Fashion Idol from Crazy Labs saw a steady increase in weekly revenue, peaking at about $20.5K in mid-September. Downloads peaked at 11.4K in August, while active users grew from 30.2K to 42.8K before a slight decline towards the end of the quarter.

Libii HK Limited’s SuitU: Fashion Avatar Dress UP experienced a revenue peak of $21.3K in mid-August, with downloads reaching a modest 2.9K. Active users remained relatively stable, fluctuating around 34K throughout the quarter.

Merge Studio: Fashion Makeover, developed by Paxie Games, recorded a decrease in weekly revenue from $17.5K to $10.2K by the end of September. Downloads decreased from 8.9K in July to 5.6K, and active users showed a gradual decline from 26.5K to 22.7K.

Finally, Covet Fashion: Dress Up Game by Crowdstar LLC showed a revenue peak of $21.8K in early August. Downloads remained low, peaking at just over 1.1K, while active users slightly decreased from 33.8K to 27.1K.

These insights are sourced from Sensor Tower, offering a comprehensive view of the fashion gaming landscape in the UK for Q3 2025. For more detailed analytics and insights, visit Sensor Tower's platform.